Introduction of kissan

Introduction of kissan

  The brand Kissan is as old as independent India. It originated in 1935. Today, Kissan is more than just a brand, it’s the trust of millions of Indian mothers when it comes to making their kids eat & grow up happily. Kissan was acquired by Brooke Bond in 1993 from UB group and then it separated from Brooke Bond and formed an independent brand under Hindustan Unilever Limited. In the year 2000 the brand was worth Rs 400 crores, becoming a market leader in Jams, Squashes and Ketchup.

Either liven up bread or parathas, blend with milk for a milkshake, add to kheer or put a dollop on icecream for a sundae, the Kissan Jam is there for every occasion.

Kissan has the largest market share in jams with Rs. 176 crore of the Rs. 264 crore market, it commands a market share of 65% in Jam.

introduction to Product –kissan jam

      There are number of products under kissan but I have chosen kissan jam as my product for a marketing dairy. Firstly I wanted to explain my product that is kissan jam. There are various types of product under kissan such as Kissan squashes, ketchups, juices and jams. In this blog I wanted to explain why only this productBeing pioneers in food processing, Unilever launched the category of ketchups and jams under the brand name Kissan.. kissan jam product comes under brand name hundustan unilever limited.