Branding and Brand Manager

Branding and Brand Manager

What is brand?

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

 What is branding?

Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Factors that come under Branding are as follows:

·         Brand-Kissan: Today, Kissan is more than just jams, ketchups and squashes. Kissan is all about making kid’s ‘growing up’ experience a happy and joyful one. The origins of the brand go back to 1935. Name itself carries an identity of the brand.

·         Logo:  Logo is designed very shortly and simply also in very creative manner. Logo contains 6 letters, background in red colour and words are written in white colour.

·         Slogan/Tag:   Kissan is all about making kid’s ‘growing up’ experience a happy and joyful one. Slogan itself defines what they want to convey through the tag line that is kids will grow fastly and they will also get all nutrition by eating kissan jam.

·         Potential: Kissan is a wellmknown brand and they have that much potential to compete with anyone in the market. Also they are the one on whom customers are really trusted.

    Above are the factors that explains brand, branding management.