Buying decision

Buying decision

Every marketer must be loyal to his every customer in context of product, packaging, price, size, shape etc. customers are the king of the market so marketer must know what is the need of their customer?. There are various factors that a customers buying behaviour is influenced are as follows:

·         Cultural, Social and Personal factors:  Cultural factor plays an vital role in every field of market and here kissan jam is closely and very rapid connected with their customer not only in city but also in rural areas because culture in every area is starting with their breakfast so many of them are use to have kissan jam in their breakfast. Kissan jam with bread or chapatti is becoming legacy to many of the family. Now talking about personal factor then it directly comes to kids and youth but now a days trend has been changed that to elders as well. It is not just a product for kids but also liked by elders. So the target group for marketer is not only the kids and youth but also every in the family

·         Psychological Processes:  psychological it is true that kissan jam has very good share I the market globally and because it is a FMCG product customer will not think more to buy it. Kissan is a very well know brand since past decade over universe. Psychological process means what comes first in to customers mind while purchasing any product ? that is basic needs which will satisfy his hunger.

Maslow’s theory:

The buying process:

·         Problem awareness:  Marketers must know the problem which would face by customer while purchasing a good. But kissan is a well-known product in the market so customer will not face more problems while purchasing it.

·         Information search: Globally kissan is very well known brand so the product under kissan brand is also familiar to the customers.  Then there is no need for any research on the product under kissan. Customers are also loyal with kissan brand.

·         Evaluation of alternatives: As in the above point mentioned customers are very loyal with kissan brand they will not shift to any other brand also kissan carries different flavours and best quality product. The market competitors of kissan jam is very limited and some local or we can say some generic brands which will be available in the market on which customers will not keep trust and go for some other brand.

·         Purchasing decision: In the evaluation stage, the consumer forms preferences among the brand in the choice set and many also from the intention to buy the most preferred brand. Because of the various flavours and quality which will help customers to buy this product.

·         Post-purchase Evaluation: After the purchase , the consumer might experience dissonance from noticing certain disquieting features of hearing favourable things about other brands and will be alert to information that supports his or her decision.