Distribution
The place of distribution refers to the channels
that are used to make products and services available to consumers. For FMCG
Products like Colgate Toothpastes, the distribution channels make a lot of
difference. The stronger, the distribution channel, the more robust the
revenues and better marketing strategies for the company can be designed for
the brand.
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Distribution strategy for kissan jam
Place:
Kissan always plays 1ST as the quality is never down
Target Customers:
Kissan jams are mainly targeting on kids and modern youth who are found to be make their food tastier and healthy and this is also beneficial for all age groups. A large target market for kissan jam is people who are paying guest and hostelers.Example: Tops and Sil are the major players in this segment.
Place:
Kissan always plays 1ST as the quality is never down
Target Customers:
Kissan jams are mainly targeting on kids and modern youth who are found to be make their food tastier and healthy and this is also beneficial for all age groups. A large target market for kissan jam is people who are paying guest and hostelers.Example: Tops and Sil are the major players in this segment.
HUL’s products are distributed through a network of 4000
re-distributors, stockist covering 6.3 million retail outlets reaching the
entire urban population and about 250 million rural consumers.
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