Competition analysis

Competition analysis  

                        

·         Competition can be called a state which a player enters while fighting or rivaling with another player in the same segment of products for the same area and same share of the market.

·         Competitor is an entity who is competing against another entity in the same marketing space, with a similar product and for the same market share as the other entit

 There are two different terms 'competition and competitiors'. Let us know first What is a difference between both the term so 'What is competition' And 'Who are the competitors?'

Many of them think that competition and competitiors are almost same. let's take a look their definition as follows: 

Major Competitor

In direct competition for kissan jam are as follows:

1. Mala Jam

2.Mapro Jam

3.Druk Jam

All the above are competitors of kissan jam but then to kissan jam is more familiar and caputers market share as compare to others.It also containes good ingredients, taste, variety  of flavours, mixture of fruits.

  

But kissan jam  has sustained in the market insipte of heavy competition

Competition

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market. Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business

There are five forces of competition model are as follows

1.   Threat of new entrants: Every new entrants will face problem while entering in a market newly. Because already well-known brand will be there who existing in the market. At this time to enter in the market by the new brand will definitely face a tough time to hold market share. Kissan is already a dominant brand for its competitors.

.   Threat of substitute product: Threat of substitutes occurs when companies within one industry are forced to compete with industries producing substitute products or services. It comprises one of the five forces that determine the intensity of competition in an industry. The others are barriers of entry, thebargaining power of buyers, the bargaining power of suppliers and industey rivalry.

3.    Bargaining power of buyers: The presence of powerful buyers reduces the profit potential in an industry. By forcing down prices, bargaining for improved quality or more services, and playing competitiors against each other, buyers increase competition within the industry. Kissan is a well-known brand so customers are mainly satisfied with what kissan jam provides them.

4.    Bargaining power of suppliers: The presence of powerful suppliers reduces the profit potential in an industry. By threatening to raise prices or reduce the quality of goods and services, suppliers increase competition within an industry. As a result, they reduce profitability in an industry where companies cannot recover cost increases in their own prices. Since Kissan jam is a FMCG product therefore it has enough suppliers who cannot break the flow, so this segment remains quite attractive.

5.    Rivalry among competitors: In most industries, one company’s competitive moves will have a noticeable impact on the competition, who will then retaliate to counter those efforts. Companies are mutually dependent, so the pattern of action and reaction may harm all companies and the industry. Some types of competition (e.g., price competition) are very unstable and negatively influence industry profitability. Other tactics (e.g., advertising battles) may positively influence the industry, as they increase demand or enhance product differentiation. There are hardy a competitors of kissan jam but kissan is globally famous so not a really competition for kissan by any other jam brand.