Organizational buying behaviour

 Organizational buying behaviour

  

Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Stages of organizational buying process

Kissan is a brand that comes under HUL(Hindustan unilever ltd). Acquired by Brooke Bond in 1993 from UB group. Separated from Brooke Bond as an independent brand under HUL. 46% of sample responded that they prefer jam withbread. 90% of the jam consumer consume kissan jam.100% of the sample found kissan jam to be available anywhere. Kissan jam customers are highly loyal towards the product .Only 68% of the sample could recall advertisement of kissan jam